Thursday, January 17, 2008

Exercise 3 - Amanda, Banafsheh, Adam, Inbal and Jenny

Closure: The tendency to see a set of individual elements as a single recognizable pattern or form rather than multiple individual elements.

Example:
The IBM logo is a great example of the law of closure. Although it is really a series of horizontal lines, the mind reads it as the whole letters that make up IBM.

Good Continuation: The tendency to more easily interpret elements in a straight line or curve as well as perceiving lines as maintaining their direction rather than branching or bending at sharp angles.

Example:
When these two shapes are separated they are perceived as being the shapes of two axe blades. When they are placed next to each other we perceive them as two overlapping bent circles

Uniform Connectedness: Elements are seen as more related when connected by uniform visual properties than elements that are not connected.

Example:


Similar buttons of these remotes, though all circles in a grid, are connected by elements such as color, background color or button design.

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